Where does Helvetica come from? Can a typeface determine how a culture is perceived? How can it be ubiquitous and invisible at the same time? These talks will follow Helvetica through the dark maze of its history and examine its promotion and role in the U.S. and the enormous impact of this small typeface on our lifestyle.
Jonas Vögeli, Visual Designer, Co-Founder and President,
Hubertus-Design-Group
Thomas Wolfram, Typographer, Visual Designer, and Design Director Brand Identity, Wirz Corporate Zurich
Jonas Niedermann, Type Designer, Visual Designer